RaumNatur are master craftsmen of stucco plastering and resellers of ecologic materials operating from a workshop space in Kreuzberg, Berlin (Germany). Their identity needed a face-lift as the company wanted to enter a more exclusive market.

People come to RaumNatur for help with home improvements, and we wanted the identity to be light and positive. Like sunlight hitting a wooden floor. Keywords for our approach were: exclusive, timeless, natural, ecological, light. A limited colour palette can be combined in different ways to express this.

Wallpaper frieze patterns based on typical tools, plaster molds wood textures etc. create an open and playful visual language within the established graphic guidelines. The logo is a wordmark and can either stand by itself or be combined with one of the patterns.