We were approached by the University of Gothenburg to design and develop a memory game with motifs of both well-known and lesser known city 'icons'. The physical version of the game was designed to be easy to pack and light to carry for university staff on their representational journeys abroad.

The interactive game turned into a small microsite where visitors can play the game, learn more about the people and objects depicted on the images and connect with other people interested in the University through a Facebook plug-in.