We're helping Feesability, a start-up based in London, to launch a web-based application that guides practitioners intelligently through the process of compiling litigation budgets. Our challenge is to make an often not very well understood and largely external process visible and engaging.
In order to stand out and communicate an innovative product with the ambition to change the litigation sector, we have created a distinct, confident and contemporary identity. A strict use of a flexible grid system, a reduced colour palette, and clear typography are the main building blocks and are applied to all communication material from stationery, promotional leaflets and roll-ups, to interactive banners and the corporate website.
However, our work doesn't end with Feesability's external communications. While the web-application was coded by BitZesty, we've designed the user experience from the interface design right down to the typography on generated reports.