We were originally approached by Ellis Grant to redesign their website. However, after reviewing their brand image, the brief soon expanded to include a redesign of the company's identity system.

While retaining the squares found in the original logo, we turned these elements into a contained and recognisable shape. We introduced a new wordmark and a new corporate typeface, Celeste. We reduced the colour palette and introduced a vivid and visible fluorescent orange which has greatly improved brand recognition in a sector dominated by fairly conservative colour schemes.

The new website was conceived to further strengthen the new identity, with a strong emphasis on the new logo, effective use of the vivid orange juxtaposed by black-and-white photography, and attention to typographic detail.*

* The website has since been redesigned